For many, this may be old news. Not for me. I discovered only recently thanks to the team at Rebel Tech Alliance (https://rebeltechalliance.org/index.html) , the extent and scale of how big-tech have access to our personal digital profiles, and the image that came up was a medieval slave market where humans were sold to the highest bidder.
Data brokers are effectively totally unregulated, and they buy and sell every intimate fact of your life. This time, it's your digital alter-ego that is being auctioned off. Moreover, almost no-one knows this is happening and sadly, only a handful of people will actually care.
The realities of big-tech surveillance economy becomes apparent the more you care to examine. The question for most is, what to do about it and when do we start taking back our privacy.
Kuerate is designed as a privacy first professional network. Your data and profile is yours, and should stay that way.
This information is thanks to the highly insightful article written by the Rebel Tech Alliance ( https://rebeltechalliance.org/rtbsystem.html) team.
Do you have the courage to choose a new path?
Extracts from the post:
"RTB stands for Real Time Bidding. It is an automated online auction system invented by Google to trade access to our personal data with advertisers. Millions of bids are placed by advertisers, trillions of times per second, for the right to place an ad in a certain location, using micro-targeting based on our personal data. It is also referred to as 'Bid Stream'.
That's the official description. Unofficially it has been called the biggest data breach in history.
RTB constantly broadcasts sensitive information about people as they use the internet. The data are broadcast to large numbers of other entities without security measures to protect the data. If the RTB system was solely used by advertisers it would still feel creepy, but it would not be too dangerous.
The problem is that it is not only advertisers that can access the data. Anyone can pay to pose as an advertiser and gain access. And it gets worse: it's not only the winning bid that gets the data, anyone bidding in each auction gets access to the data!
And that's not all. The data is aggregated, meaning that your data is put in with the data of others like you, so that supposedly you cannot be identified. But it turns out that it's possible to 'disaggregate' or 'de-anonymise' the data, if you really want to and you have the technical skill. This is possible by triangulating certain pieces of data with other datasets e.g. credit card purchases datasets."
Also well worth watching the documentary "Dangerous Apps" by DW News also on the rebel Tech Alliance page
#dataprivacy #noverification #nospam #linkedinalternative #nobigtech